If you run a business, most likely your customers are on a social network site. Therefore, it’s a good idea to put your business on one of these social network sites, as well. Discover which social media sites are of the most interest to your customers, and get your business branded on them immediately. WIthout it, you are missing opportunities to build deeper relationships with current customers, and to find new customers that may have never heard of your business before.
Always update your Twitter followers about any new posts you make on your blog, and place a “retweet” alongside your updates. You will get people to post your blog using Twitter by placing this button there. This technique greatly expands the potential reach of your marketing messages.
Let your existing customers know about your social media sites. When these people join your page, their friends will be notified. This will provide you with a fairly easy source of advertisement. Make good use of it!
If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. This lets people “like” you for Facebook. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.
If you need help doing social media marketing, don’t be embarrassed or afraid to ask. The market is massive, and professionals exist who can formulate a social media marketing strategy for your company. They can be pricey, however, so be ready to open your wallet if you choose this option.
Sign up for a Yahoo account so you can use Yahoo Answers. Their website has been around for a while and is packed full of questions, answers, and opinions of users. Provide useful answers to questions about your products, focusing on demonstrating your expertise rather than trying to sell. This knowledge will make viewers look to you as being an expert in these products and get them to visit your sites and purchase from you.
One technique that many social media marketers use is advertising with strange images that have been heavily Photoshopped. It’s a great idea to use intriguing images, it draws people to your ad. When they have been drawn to the ad you made, they will most likely spend money on your product.
Have some flexibility about the frequency of your page updates. If you are about to release a new product, keep people informed via social networks. If not much is currently happening, though, you should curb your posting so you aren’t posting poor quality content that can hurt your brand.
As you can tell, use of social networking sites is smart and effective for your business marketing. Not only can you interact with your existing customers and grow your customer base, but you can also show the world exactly what your business can offer and what it stands for. Try social media marketing to see how it can help you.