Getting directly involved with Facebook is an excellent opportunity to promote your brand and keep up to date with your audience. You do, however, need to know a few things about how Facebook marketing works before you dive in. Read the tips in this article; they can help you prepare for your next campaign.
Increase customer engagement by commenting on the things they post on your Facebook wall. Monitor you wall regularly, and reply to any @ messages. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Always post a link to any new content on your site to your Facebook wall. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
You can improve the value of your Facebook page by changing the tabs to suit your business. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will lower your costs and increase profits in the long run.
Building a fan base is the first step in marketing through Facebook. Do not invest in promotions until you have a strong base with thousands of followers. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Don’t neglect the audience you already have. There are people that just want likes and then they forget about existing fans. For a great marketing campaign, you should respect and appreciate your followers. This leads to engagement of your customers who can then spread the word to others.
Facebook ads can be a good investment. You are able to customize your ad so that only one gender or a certain age group can see it. You can also make sure you stick to a budget. There isn’t a commitment, either. Your ad can be stopped any time.
In return for a “Like”, provide an exclusive reward. These “likes” can bring new attention to the Facebook page. Think about giving folks something unique and free if they give your page a “like.” A contest is a good idea as is a coupon or discount. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Take the time to reply to comments or posts on your wall. Doing so helps you develop a good reputation. Responding in a timely manner will help improve your credibility.
As you can see, it is important to study the techniques of marketing via social media before starting your Facebook campaign. Always adapt your techniques to fit the niche you are targeting. Prior to starting out with Facebook marketing, find out more about it.